GUIDED Case Study
GUIDED CITY PUBLICATION
STRATEGY // BRANDING // PUBLICATION DESIGN // DIGITAL // PHOTOGRAPHY
Responding to GROWING market DEMAND for CURATED, LOCAL OFFERINGS we launched OUR STYLISH, urban neighborhood guide AS A PRINT AND DIGITAL PLATFORM To Connect brands with the highly-Coveted MillenNial and Gen-Z AUDIENCES.
THE OPPORTUNITY
GUIDED IS A CURATED CITY GUIDE THAT HAS QUICKLY BECOME A LOCAL FAVORITE IN PRINT AND ONLINE.
We created GUIDED as a fresh, stylish city guide with a focus on the vibrant neighborhoods of St. Louis. Geared toward a busy, culturally-engaged audience looking for places to shop, dine and be entertained, GUIDED connects brands and cultural institutions with the Millennial and Gen-Z audiences through print, digital and experiential marketing.