Explore St. Louis Case Study

EXPLORE SAINT LOUIS - CONTENT STRATEGY, DESIGN, PHOTOGRAPHY

Explore St. Louis hired Novel to highlight the reasons why people should visit the city of St. Louis. We identified target audiences (culture and architecture enthusiasts, young professionals and young families) and then created a content strategy that would capture the attention of this audience with experiences that are unique to St. Louis. We captured these experiences visually through photography and in short and long form stories for websites and social media.