CENTRO Case Study
centro modern furnishings
STRATEGY // PHOTOGRAPHY // EVENTS // DIGITAL // CONTENT // SEO
THE OPPORTUNITY
CENTRO Modern furnishings is a world-class design retailer offerING the largest selection of premium modern FURNITURE AND ACCESSORIES brands in the Midwest.
With an established, respected brand already in place, CENTRO needed a strategy to reach new audiences in their local market and across the Midwest region. We worked with the CENTRO team to develop a fresh, innovative plan combining digital content, blogging, events and traditional and social media.
Research + Strategy
Competitive research and data gave us the insights we needed to develop key messaging, a targeted event strategy and a content calendar.
We sat down with the CENTRO team, dove into the data and compiled research on competitors from online to local and regional brick-and-mortar. We developed key messaging and a content calendar to promote and differentiate the brand across traditional and digital channels.
Working alongside the CENTRO team, we created a library of photography assets and video for print and digital marketing and advertising. Leveraging editorial content assets, we developed a social and paid social campaign in conjunction with a robust email marketing strategy.
successful CONTENT MARKETING Happens at the Intersection of strategy + AUDIENCE engagEMENT
High-Quality PHOTOGRAPHY AND A REFINED EDITORIAL PERSPECTIVE DRIVE TRAFFIC AND IMPRESSIONS THROUGH AUDIENCE ENGAGEment
Aligning content strategy with business strategy, we work with expert storytellers, editors, directors and photographers to craft compelling stories and images that connect with the target audience. High-quality content assets create opportunities to maximize ROI through application across print and digital platforms in support of social media, paid advertising and SEO.
